Here are some ideas for encouraging more reviews of your business. Some come from my own experiences as an evaluation site “super user” and some are just good old-fashioned common sense. Your comments are welcome. Just no 1-star ratings please!
Take part in the most effective review sites.
Not all review sites are produced equal. Look for those who have features to cut back fake reviews and give business owners tools for giving an answer to reviews buy google reviews. Activate your organization account and optimize your organization listing (it’s free). By claiming your listing you will receive notices when new reviews are posted and traffic reports how many users viewed your organization page each week.
Be proactive with all of your reviews.
Thank your reviewers due to their feedback, both positive and negative, in a reasonable manner. Yelp.com, the greatest review site, allows business owners to respond publicly or privately to your reviews. An individual message is a good method to acknowledge a reviewer and it shows you’re focusing as the business enterprise owner. Caution: don’t be rude or defensive in virtually any way. I’ve seen this backfire big style each time a reviewer publicly posted the business enterprise owner’s rude response with their updated (and much more negative) review! Be sure to see my upcoming post on the best way to respond effectively to negative reviews.
Make the most of offers in your listing page.
Some review sites such as for instance Yelp allows businesses to publish offers on their listing page. Since users of the sites are far more apt to be active reviewers themselves, you are directing your offer to the most effective online “influencers” ;.
Link to examine sites in your website.
Include your website logo together with your other social networking links, “Follow us on…” Again, I would only link to the most responsible online review sites like Yelp.
Promote your presence on review sites.
Add a link in your e-newsletter, include it in your advertising and social networking pages. You can even blog about your reviews and link back again to the actual review page. Don’t let a couple of negative posts make you intend to run and hide. Your existing customer base obviously thinks well of you or they wouldn’t be using the services of you, so preach it to your choir!
Many review sites offer point of sale materials, such as for instance static clings and stickers that retailers can attach to their door or cash register to advertise their site.
Be active in the Online Community.
Be a dynamic reviewer yourself. It’s an effective way to get understanding of the city and fun to do! Just don’t review your own business or your competitors. You’ll likely get caught at it and the penalty isn’t with the risk.
Lastly, it is considered bad etiquette to directly solicit friends and customers for reviews. And quite frankly, this tactic might not do any good. Some review sites have developed algorithms to filter out reviews from one-time reviewers or those with incomplete profiles since they are generally less credible or even fake. However, promoting your business’s presence on a specific review sites is a good practice and will naturally result in more and better quality reviews. Online reviews not only benefit your website’s search engine optimization, your recommendations advertising!