11 Design Principles
While there is much debate about just how many design principles there are (and even what they mean), there are some that appear regularly and tend to be more consensual. Design principles are a couple of rules that designers can follow when creating a composition to design a visually pleasing and functionally appropriate work.

The goal of these rules would be to convey the message in the most organised and functional way possible.

Beyond all of the experimentalism, that is always welcome, it is essential to understand the meaning of the fundamentals, the bases empresa de web design. Every piece of design features a structure beneath the top that supports it and causes it to be relevant, interesting and balanced. Beyond all of the experimentalism, that is always welcome, it is essential to understand the meaning of the fundamentals, the bases. Every piece of design features a structure beneath the top that supports it and causes it to be relevant, interesting and balanced.

Proportion
Proportion defines the right relationship between elements and between elements and spaces. Applied well, as artists have done for centuries, it may evoke a feeling of wholeness and fullness

Space
Proportion defines the right relationship between elements and between elements and spaces. Applied well, as artists have done for centuries, it may evoke a feeling of wholeness and fullness

Size
Size is how big or small something is in terms of something else. It defines importance, creates visual interest through contrast and directs attention.

Hierarchy
Hierarchy is associated with the relative significance of elements in the design. The most crucial elements should really seem to be the main and vice versa.

Contrast
Differentiated elements in a style should stand besides each other. One of the ways to make this happen is through contrast. An excellent CONTRAST – which can be achieved using colour, tone, size, etc – enables you to guide the eye of the beholder in an all natural way

Repetition
Differentiated elements in a style should stand besides each other. One of the ways to make this happen is through contrast. An excellent CONTRAST – which can be achieved using colour, tone, size, etc – enables you to guide the eye of the beholder in an all natural way

Variety
Height+Width=Shape. Most of us know the fundamental shapes: squares, triangles, rectangles and circles. Less banal or even extravagant shapes can be used to attract attention. You will find three main ones: geometric (mentioned), natural (leaves, people, etc.) and abstract (stylisations, icons, etc.)

Balance
Proximity provides visual unity in a design. If two elements are related to each other, they must be positioned close together. As a result, visual clutter is reduced and organisation enhanced, thus increasing the viewer’s understanding.

Alignment
Proper alignment in a style implies that any element present must certanly be visually connected to another. It provides coherence; nothing looks out of place or confusing each time a good alignment has been applied.

Movement
Movement guides the viewer’s eye through the design. Emphasis and positioning can guide in one element to another by focusing and leading where it’s most important.

Rithm
The space between elements can produce a feeling of rhythm that can be used to generate many different sensations, such as for instance calm – with a typical rhythm – or excitement – with an irregular rhythm.

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